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Independent Living News & Policy from the National Council on Independent Living

State News – Massachusetts: Greater North Shore Organization Renamed “Greater North Shore Link”

Danvers, Massachusetts: Executive Director Teresa Arnold revealed the new name of the ADRC of the Greater North Shore on November 18, 2015. Ms. Arnold states, “The new name, Greater North Shore Link, is succinct and more clearly describes the Mission of the organization, which is to promote a single, coordinated system of information and access for all persons seeking long term services and supports, regardless of age, disability or income.” Announcement of the new name was made at the November Partners Meeting, the group which meets every other month, attended by over 60 Partner organizations. 

The rebranding process was led by Valerie Parker Callahan, Director of Planning at Greater Lynn Senior Services. The process included focus groups that assembled to vet suggested names, terms, colors and designs. An outside firm was also engaged to help with the process. Along with help from the Board of Directors and the Partners group, and expertise from Margaret Gilligan, Greater Lynn Senior Services Director of Marketing, the new name and design were decided upon.

Teresa Arnold explains that the Aging and Disability Research Consortium of the Greater North Shore (ADRCGNS) started in 2003, spearheaded by Mary Margaret Moore, Executive Director of the Independent Living Center of the North Shore and Cape Ann and Carol Suleski, then Executive Director of Elder Service Plan of the North Shore, now Element Care, and Paul Lanzikos, Executive Director of North Shore Elder Services. As the ADRC evolved, other Aging Service Access Points became interested and the interest broadened to the North Shore Career Center. The ADRCGNS incorporated three years ago. The organization is now a collaboration of Individuals and Agencies of the 19 Communities of the North Shore & Cape Ann. The Board comprises seven agencies:

  • Element Care
  • Greater Lynn Senior Services
  • Independent Living Center of the North Shore and Cape Ann
  • Northeast Arc
  • North Shore Career Center
  • North Shore Elder Services